This past Monday I was invited to a Zone 34 membership meeting at R.I. Headquarters in Evanston. It was actually a workshop where the participants more or less laid out a new membership strategy. Three groups worked independently and the results are curently being compiled. Zone 34 will be the first zone in the world to take this new approach so it is quite exciting. On Tuesday morning two of us had a tour of the headquarters building and met with Ed Futa and Ray Klinginsmith, which was cool.
I am looking forward to being part of this new strategy. I hope we will turn around the membership free fall we have been experiencing in North America and will report more on this later.
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